BlueRitt Cookies Policy

Effective Date: 18-Jan-2025

Last Updated: 18-Jan-2025

ReverCe Technologies Ltd, trading as BlueRitt (“we,” “our,” “us”), is committed to protecting your privacy and ensuring transparency about how we use cookies on our platform. This policy explains how we collect, use, and manage cookies in compliance with the UK GDPR, UK Data Protection Act, and the Information Commissioner’s Office (ICO) guidelines.

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They store information about your preferences and browsing behavior to improve your experience and provide essential functionalities.

Types of Cookies:

Session Cookies: Temporary cookies that expire when you close your browser.
Persistent Cookies: Remain on your device for a specified period or until manually deleted.
Third-Party Cookies: Cookies set by external services integrated into our platform.
Ads Cookies: We use ads cookies to deliver personalised ads based on your browsing activity.

Cookies can also include technologies like HTML5 local storage and service workers.

Why We Use Cookies?

We use cookies to:

Enable core functionalities of the platform.
Improve site performance and user experience.
Analyze user behavior and site performance.
Provide personalized experiences and insights.

Essential cookies will always be set as they are required for the website to function properly. Non-essential cookies (e.g., performance, functional, and advertising cookies) require your consent.

Consent and Managing Cookies

Upon your first visit to the BlueRitt platform, a cookie consent banner will be presented to allow you to:

Accept all cookies.
Reject all non-essential cookies.
Customise preferences.

Essential cookies are automatically set as they are necessary for core platform functionality.
You can also manage or modify your consent by adjusting your browser settings or returning to the cookie settings page on our platform.

How to Control and Delete Cookies?

You can manage your cookie preferences by:

Adjusting your browser settings to block or delete cookies.
Using the cookie banner to modify preferences.
Disabling certain cookies may impact your experience and platform functionality.

Steps for common browsers:

Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Cookies and Site Permissions

Third-Party Cookies and Data Sharing

BlueRitt integrates third-party services which may set cookies on your device for enhanced functionality for data sourcing, analytics, product search, social media trend monitoring, AI functionalities, and payment handling but does not establish direct connectivity with the service providers but relies on these APIs to access necessary data and enhance platform functionality.
While these services enable various platform functions, BlueRitt is not limited to these specific APIs and may integrate additional third-party services as needed to enhance functionality.
Third parties may use cookies for their own purposes and have separate privacy policies.

Data Protection and Compliance

BlueRitt retains personal data only for as long as necessary:

Subscription Management Data: Retained during the active subscription and for 180 days post-cancellation for compliance purposes.
Search History and Activity Data: Retained for service optimization unless deleted by the user.
Payment Data: Not stored by BlueRitt but handled by PCI-compliant payment services provider
Data Minimization: Data is retained only as long as necessary for its original purpose.

Retention Period for Cookies

Session Cookies: Automatically deleted when the browser session ends.
Persistent Cookies: Stored for up to 1 year or until deleted.

Policy Updates and Re-Consent

We may update this policy periodically. If significant changes are made (e.g., introducing new cookie types or data collection methods), we will:

Notify users via a website banner and/or email.
Seek renewed consent where legally required.

Policy Amendments

BlueRitt reserves the right to amend this Privacy Policy at any time. Updates will be communicated by revising the “Last Updated” date at the top of this page and publishing the amended policy. Users are encouraged to review this Privacy Policy periodically to remain informed about how their personal information is protected.

Contact Us

If you have any questions regarding this Cookies Policy or your data rights under the UK GDPR, you can contact us at:

Email: contact@blueritt.com
Address: Suite 6, Beaufort Court, Admirals Way, E14 9XL, London, United Kingdom

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